Happy Cow: Equity Crowdfunding PledgeMe Campaign
Happy Cow Milk has created a milk factory in a box which aims to solve an enduring dilemma for environmentally-conscious farmers: how to farm and distribute milk ethically and sustainably while still making a profit. The milk factory in a box will allow a 100% packaging-free way to farm dairy.
The milk factory in a box allows on-farm pasteurisation and cooling and direct transport from the farm to cafes and retailers. As customers refill their own reusable bottles and the cafes use a dispensary unit, the system is 100% packaging free. The model is more profitable for farmers and paves the way for more ethical production practices.
We were over the mooon to help Glen and his team with this equity crowdfunding campaign - and we could not have been more blown away, stoked or thrilled by the support the campaign was given. Within the first 24 hours of the campaign being live, the maximum target goal of $400,000 was reached. Our role was to project manage the campaign, majority of which was achieved with the wider team well before the campaign launched.
It was that huge mahi prior to launch - communicating to the Happy Cow crowd, preparing all content, getting everything ready - that meant go launch-time, the crowd had already committed to the campaign. We can’t wait to watch this epic company transform our country’s dairy industry - go Happy Cow!
https://www.pledgeme.co.nz/investments/377-happy-cow-milk-company
$400,000 raised after 4 hours of the public launch
$400,000 maximum = 23.53% of shares
557 Pledgers
Over 1,000 people had pre-registered interest
